The Story of Advertising Through the Post
Introduction
This display will show how advertisers have used the post over the last three centuries to tell people about the goods they manufacture and sell, or the services they offer to the public. Advertising of this nature was often carried out at little or no cost to the advertisers, and they sometimes even made a profit.The display will show how this type of advertising started and how it developed, adapting to changes in technology and the development of the postal service. It will also show that this type of advertising has continued unabated ever since.
There is a strong emphasis on stamped postal stationery.